February 16, 2026 – Berlin will once again become the meeting place for the cruise industry in March: Carnival Corporation & plc will once again be exhibiting at ITB Berlin 2026 with all its products. eight Group brands jointly present themselves under the guiding principle “We Cruise the World” Trade visitors should be able to experience the full range of the portfolio at one stand – from German-language holiday trips to luxury and expedition concepts.
Exhibition stand Carnival Corporation & plc - graphics Carnival Corporation
“We Cruise the World”: joint appearance in Hall 25
From the 3. to 5. March 2026 bundeln AIDA Cruises, Carnival Cruise Line, Costa Cruises, Cunard Line, Holland America Line, P&O Cruises, Princess Cruises and Seabourn their presence in Hall 25 (Stand 325)According to the announcement, the joint stand comprises over 270 m²The goal is to present trends, new products and impulses for the further development of cruising – with experts from all brand worlds.
Carnival Corporation & plc describes itself as the world's largest cruise company and, in this context, highlights a fleet of over 90 ships The trade fair appearance is intended to show how differently the brands are positioned – and which target groups they each address.
The eight brands in brief profile
AIDA Cruises (Germany)
AIDA refers to a fleet of eleven ships and represents the ongoing modernization of "Selection" ships 2028 out. The shipping company also mentions two planned new builds for 2030 and 2031/2032.
Carnival Cruise Line (United States)
Carnival Cruise Line describes itself as one of the world's leading providers with a strong presence in the CaribbeanPlans for new ships are also mentioned – including a new build. “Carnival Festival” (planned for 2027) such as “Carnival Tropicale” (one year later).
Costa cruises (Italy)
Costa emphasizes the concept of “Sea Destinations”, where experiences "at sea" complement the classic port calls. Important cruising areas include, among others... Mediterranean, Northern Europe and Caribbean mentioned.
Cunard line (Great Britain)
Cunard emphasizes its own tradition (including transatlantic crossings) and classic premium luxury – including worldwide routes and multi-month voyages.
Holland America Line (Premium, historical roots)
Holland America Line refers to 11 ships and a strong position in longer voyages ("Legendary Voyages"). The shipping company also highlights its role as an Alaska pioneer as a key theme.
P & O Cruises (Great Britain)
P&O Cruises highlights British cruise tradition and names a fleet of seven ships, including LNG-powered units. The focus is, among other things, on Northern Europe, Canary Islands and Caribbean.
Princess Cruises (international)
Princess calls 17 ships as well as worldwide routes. The technical profile feature is the “Medallion Class” personalized services were mentioned; Princess also refers to new builds of the Sphere class.
Seabourn (Luxury & Expedition)
Seabourn describes the portfolio as consisting of All-suite ships and Expedition yachts (including Seabourn Venture and Seabourn Pursuit) – with a focus on remote destinations and expedition equipment.
Context: Why trade fair appearances are relevant
For the German-speaking market, this combined presence is particularly interesting because AIDA and Costa (both part of the Carnival Group) have a high visibility here – while at the same time the international brands (Cunard, Princess, Holland America Line, Seabourn) also operate under the same brand umbrella. This allows sales and tour operators to quickly compare positioning – from mass-market products to the luxury segment.
At a glance
- Event: ITB Berlin 2026
- Date: 3.-5. March 2026
- Carnival joint stand: Hall 25, 325 Stand
- Motto: “We Cruise the World”
- Brands: AIDA, Carnival Cruise Line, Costa, Cunard, Holland America Line, P&O Cruises, Princess Cruises, Seabourn
