Karl WP Beyer 28.01.2025/XNUMX/XNUMX – The surprise is perfect: The Miami-based premium ocean cruise operator is entering the river cruise segment. Ten ships have been ordered for the time being, which will reportedly be used on European rivers first.
From 2027, the new addition to the river cruise industry plans to operate under the company name Celebrity River Cruises to shake up the European river cruise market with premium river cruises. Celebrity River Cruises, like the Miami-based Celebrity Cruises, are part of the Royal Caribbean Group. The plan is to make the first river cruises on well-known European rivers available for booking this year.
Celebrity River Cruises - Photomontage
Jason Liberty, President and CEO of Royal Caribbean Group, noted: "Our guests and travel partners should expect us to do what we do best - innovate and improve the river cruise experience while meeting the growing demand for culturally enriching travel experiences." And Laura Hodges Bethge, President of Celebrity Cruises, added: "Celebrity River Cruises will bring the quality and sophistication of our Edge-class ocean-going ships to the most beautiful rivers, starting with Europe."
Little is known about the promising project yet. In the coming months, further details about Celebrity River Cruises will be announced, including booking options, destinations, excursions, fleet size and ship details. It is also not yet known which river cruise shipyard will be awarded the contract to build the ten ships.