Karl WP Beyer In approximately six months, the “Mein Schiff Relax” welcomed the first guests. If the shipping company’s statement is to be taken at face value, they will “experience well-being in a new way” on board the cruise ship of the new InTUItion class. The new building sets new standards for the Mein Schiff®-Adventure.
The highlight: International superstar Robbie Williams was brought in for an advertising campaign. He is already presenting himself as a fan of the Mein Schiff Relax. During a meeting in Hamburg, Wybcke Meier, CEO of TUI Cruises, introduced the innovative wellness concept. Williams, enthusiastic about the relaxation options on board, said: “My life is often hectic and I have learned how important places to retreat are. Mein Schiff With its many relaxation zones, Relax offers exactly that – relaxing rocks.”
Mein Schiff Relax - Photo © TUI Cruises – CEO Wybcke Meier and Robbie Williams
The Mein Schiff Relax offers its guests a variety of culinary journeys of discovery, including the new Asian restaurant Fugu by Berlin star chef Tim Raue. The Fugu restaurant offers an exclusive Japanese dinner experience where guests can enjoy the delicacies of Japan in a completely new dimension. Innovative technology creates space-changing projections and sound worlds that enable an immersive journey through Japanese cuisine and culture. After dinner, the restaurant is transformed into an extraordinary lounge that creates a unique atmosphere with music, light and exclusive cocktails.
The cabins and suites are even better tailored to the needs of the guests, such as the new single cabins with balcony for solo travelers. With an expanded spa and wellness area, including an exclusive barrel sauna with a sea view, relaxation is taken to a new level.
From 23 September, the comprehensive communication campaign "Relaxing rocks" will be launched in the DACH region and the Netherlands, featuring, among others, the internationally acclaimed artist Robbie Williams, who will share his enthusiasm for the Mein Schiff Relax and enjoy the incomparable experience on board.
