October 29, 2025 – The Royal Caribbean Group is expanding its land program in Greece: From summer 2026 should he Royal Beach Club Santorini open. The offer is aimed at guests of Royal Caribbean and Celebrity Cruises and will be part of a curated “Ultimate Santorini Day” marketed – a combination of time at the beach club and guided visits to the island's highlights Oia and Fira.
Royal Beach Club Santorini © Royal Caribbean
Concept: Beach club + island tour
The new beach club is embedded in a daily schedule that combines iconic photo spots (whitewashed houses, blue domes) with shopping and café stops in Fira connects. At the same time, the shipping company promises a better distribution of visitor flowsGuests should be able to plan their tour in the future from one of three starting points can begin – with the goal of Traffic jams and crowds on Santorini to reduce and to use available time more efficiently. The announcement did not yet mention the specific location, amenities, or prices of the beach club.
Services & Booking (as of October 29, 2025)
- Included in the club: Access to a beach with black volcanic sand, free gourmet beach dining, Parasols & loungers and WiFi.
- Our Process: part of the Ultimate Santorini Day with Panoramic ferry trip along the coast and visits in Oia and Fira.
- Booking: As “Ultimate Santorini Full Day Tour with Royal Beach Club” in the Royal App or My Royal Cruise selectable.
- AccessExclusively for guests of the Royal Caribbean Group (Royal Caribbean & Celebrity Cruises); Greek inhabitants Depending on availability, they may also purchase admission.
- Age rule: No age restriction.
- TimingPlanned opening summer 2026.
Part of a larger land offensive until 2028
The Santorini club joins the growing Royal Beach Club Collection and other land destinations of the Royal Caribbean Group. Already in December 2025 should he Royal Beach Club Paradise Island (Bahamas) start; for the coming years, the company mentions, among other things The Cormorant at 55 South (Chile, 2026), Royal Beach Club Cozumel (Mexico, 2026), Perfect Day Mexico (2027) and Royal Beach Club Lelepa (2028). Along with Perfect Day at CocoCay (Bahamas) and Labadee (Haiti) The number of group-owned destinations is growing. from two to eight by 2028.
Assessment for cruise passengers
For Royal Caribbean and Celebrity's launches in the 2026 Season It is to be expected that Packaged shore excursions with Beach club access and Tour components about the island. Anyone wishing to explore Santorini independently should choose their starting point (e.g., Oia vs. Fira) and the Tender/transfer times Keep an eye on it – the announced three-part division of entry points could bring advantages in the future. Details on Availability, capacities and prices to follow with the opening.
Conclusion
The “Ultimate Santorini Day” combines a beach club visit and an island tour into a structured shore excursion designed to make better use of time ashore. The now-confirmed included services – free beach dining, WiFi, Umbrellas & Loungers am black volcanic sand beach – enhance the experience. App booking creates planning certainty; the exclusive access For RCG guests (with quotas for locals), the situation is transparent. Details regarding location and capacity remain open for now. Tip: If you have Santorini in your travel plans for 2026, you should check availability early. More information at: Royal Beach Club Santorini
